After honing my brand-building skills at such top awarded agencies as JWT and Leo BurneW, I joined Lowe Roche in 2000, one of the top awarded agencies in Canada. There, I led the strategic planning team for 10 years and played a key role in many of the agency’s award wins including Marketing Magazine’s Agency of the Year, and a coveted CASSIES Best Insight award. I then moved over to lead planning at Cosset Communications for two and a half years before the allure of venturing out on my own became too great. In 2014 I formed Janet McNally Strategy, a branding and communication consultancy, dedicated to working with agencies and clients to create distinctive, purpose driven brands that lead to powerful ideas.
Janet joined the CNFA board of directors in 2021, and moved onto the advisory board in 2023.